Why HTC Hits on all Cylinders HTC takes their advertising in a highly competitive market and opens up on the competition. Let's look at the competition.

Read the Full Story

Email vs Social Media Interesting article: http://su.pr/95DLAO re: the use of email vs social media. From Marketing Sherpa.

Read the Full Story

Twitter: Avg user has 126 followers Average Twitter user has 126 followers, and only 20% of users go via website How many followers do you have?? More than 126, you are above avg, nice! Read on for more Twitter facts.. like

Read the Full Story

District 9 - Augmented Reality District 9 is the latest multimedia engagement from Sony. Trigger the LA, CA based agency who designed much of the multimedia has left no stone unturned in their Augmented Reality conecept to engage movie fans.

Read the Full Story

Latest:

What Works in Advertising

Commercial / Video

Click Here...

Campaigns

More Here...

The Marketing Executive Center with Tom Shaw

TGIF Fan Woody - Facebook 1 million Fans

TGIF Woody Campaign Gets 1MM Fans.

An innovative social media campaign that takes it out of the net and into their locations.

Concept: If Woody (TGI Fridays spokesperson - regular guy) gets 500K fans - Fridays gives all fans a free burger (must happen by 9/30). They hit that easily and set the bar to 1 million.

Fridays has created an interesting approach and character through this channel. Woody has several videos on Youtube, though most of the views come through other channels.

Move

Internet Marketing

Top Headline

Other Headlines

TGIF Woody Campaign Gets 1MM Fans. An innovative social media campaign that takes it out of the net and into their locations. Concept: If Woody (TGI Fridays spokesperson - regular guy) gets 500K...

An interesting topic around buy-side optimization of Internet Media came up at OMMA. This is important for you marketers out there relying on your media companies to purchase your display media and...