Campaigns

McDonald's No Brand Strategy - Japan

Last Updated on Monday, 17 August 2009 10:16 Written by Tom Shaw Saturday, 27 June 2009 16:35

McDonalds no brand strategy Jampan It's hard to believe that a company would abandon it's name so blatantly as MCD did. Yet, for one of the most powerful brands known the world over - it is easy to understand why. McDonald's Japan is testing the no-brand marketing with newly opened Quarter Pounder stores in Tokyo relying only on the QP name to drive the stores.

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