HTC takes their advertising in a highly competitive market and opens up on the competition. Let's look at the competition.
We're not talking about the phone, Hero, or the functionality, let's talk about marketing, brand and position as that makes our customers think about the product. Lining their advertising with efficiency, emotion and feel that hits the mobile target - HTC's ads seem to hit the mark- let's take a look at the competition and HTC.
HTC really touches on the good and the emotional in peoples' lives. This is where advertisers get it right. Life isn't always sunny, but there's a fine line between whining, dwelling and acknowledging life. A tip of the hat to the hard times, a glimps of the good. People remember the good, feel the emotional and attribute a feeling to the brand. In this case HTC elicits many feelings with a distinct brand in the process. Finally the music is a definite tip to those who know their music, Sinnerman mix by Nina Simmone. Again the knowledge of the music means something on a different level to those who hear it as a layer of design.
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