It's not hard for marketers and advertisers to envision the conversations relating to the products they promote. This one goes sideways in my head.
You may wonder what was being said. Did someone get sold on a design, a brand that has not been thought through? Event this tests well enough, this may be an example of medicrity is good enough, however it is just weired enough to ignite a few to lambast it publically with video, social network and blog based ranting (yes - here too).
In contrast to HTC which hits on the emotional, Palm's is etheral. Loose, open, and existential. You can see, from the link below on the results, the interest level in the ad goes up extremely when shots of the Pre are shown. This tells you that the phone isn't featured enough. We know the brand Palm, we often wonder what has happened to this brand over time. This washed out, highly contrasted ad doesn't say much. It is static, the woman doesn't evoke emotion, in fact contrary to the results - the active participants on YouTube and other social networks call it creepy. This should be an indication the something is wrong.
Palm is moving the brand, incorrectly without featuring their best and newest product that can take them there.
Check out the results and perception of the commercial. This seems to be useless from a perchase prospective, but can tell you about the brand perception.
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