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Tom Shaw Marketing Executive, Adviser and Consultant

Orange County, CA

http://www.linkedin.com/in/tomshaw

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Executive Marketing Insight

Marketing and Sales - Two Great Departments If They Could Get Along, and THEY CAN Nobody is perfect. Sales nor marketing. I'm more of a marketer by...
Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising The Whine and Whimper of the Brand Marketers This is not a generic...

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Marketing News

Google Nears Decision on China Censoring
Google could stop censoring its Web-search results in China within weeks, said people familiar with the matter, but the company isn't likely to withdraw from the country entirely.

What Kind of Brand Associates With Chatroulette?

LONDON (AdAge.com) -- What kind of brand would want to associate with Chatroulette? Well, French Connection -- of FCUK fame -- would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push.

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

NEW YORK (AdAge.com) -- Seven months after an initial blitz of advertising surrounding the health-care reform bill, various parties are at it again in response to President Barack Obama's push to have the Senate version of the bill passed by the...

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