The Whine and Whimper of the Brand Marketers

This is not a generic poke at all of you, but you know who you are.  Yes, You do, so NO EXCUSES. 

I continually hear the following:

• "We can't measure our brand advertising?"
• "What is our brand worth?"
• "If we only could measure the brand and it's value?"
• "I wonder what the brand contributes in sales?"

Before I go Gordon Ramsey on you, know that I am only interested in helping you - the marketing executive, understand that ROI is attainable. You must, understand the following for marketing.  And it Applies to ALL Marketing: