First Person Advertising
and Immersion
If getting your customers to experience and feel the life they have with your product, then look at this example for Cut Chemist - a new product from Samsung. Innovative in the way it makes you feel.
As you interact with it you may think it's like the old Zork games or limited animation games of the 80s and 90s. pick this action - get a result, limited choices, etc.. But click on it and watch how you feel. Do you feel for a second like the DJ? Like you've been there or could be there. The "Taste" of the brand is more than you need if you are the target audience. It's not the Holodeck from Star Trek, but for a company that is trying to get their customers feeling the vibe of the product, and showing they understand their possible lifestyle - it's a great tool. So the feeling is great - what's wrong.
The product isn't defined well enough prior to going in - which the creatives will tell you "who cares it's about the experience", you'll figur
e out what it is as you go through it and that may be ok since the target audience will either be waiting for this or it's to be known by that group of customers/segment. But the practical application shown is for a DJ, granted which is probably a great use for it, showing the portability, power and emotional force to move people. However the greater application, "Where the money is..." as John Paper says on Z-Rock, is in the mass remote application which is barely touched on. But hey - the price is under $710 and it looks like it could be very cool. (whisper "but it runs vista")
DJ Fantasy - Click the link to see more.
Add comment
RokStories
