An interesting topic around buy-side optimization of Internet Media came up at OMMA. This is important for you marketers out there relying on your media companies to purchase your display media and targeted ads. I know, we need to leave it up to the experts. However, even the experts don't have all the information.

Behavioral targeting has been at best, bad. Typically I personally have never seen it work. We always try it going in, it sounds good. It sounds like it should work. But it usually doesn't. That may change and targeting may have a new name: Aggregate Knowledge.

As of April 1, 2009: Findings of the Online The Harris Poll, conducted  show that 51% of Americans do not use Twitter or have a MySpace or Facebook account. 48% of adults have either a MySpace or Facebook page, with 16% of adults updating their page at least once a day. While the media may have found Twitter, only 5% of Americans are currently using it.

Reported by the Silicon Valley Insider

User Centric, a research and consulting firm, hooked up 21 people to heat mapping (eye tracking) software to determine the effectiveness of ad placement comparing Bing and Google. About 42% of the participants look at Bing ads after each search, while only 25% of participants did the same looking at a Google search results page.

A map of the social networks and the country's that favor them. If you look through the comments you'll see some disagreement with the results. However, on the surface it looks correct. Data is collected from Alexa and Google and organized through Many Eyes. Worth a look and a check in capturing your target market and working the social networks internationally.