Starbucks launched their Free Cup of Coffee campaign for all those who voted on Nov 4th. At first the promotion was launched stating that "if you vote" Starbucks would provide a free cup of coffee. However, such an offer is illegal, more here from Bloomberg. In their 60 second spot below, the ad states to come in and tell us you voted and we'll give a free cup of coffee. In the stores, it seemed to happen that Starbucks would server the coffee for free not really inquiring if you voted. Either way, it is good to see companies taking a social and responsible stance with good intentions encouraging their patrons to vote. Tactics such as this are advisable for most organizations. They build goodwill and an image of a conscious organization that wants to be a part of the democratic process in the United States.